La Marquise Jewelry is a name synonymous with quality, but how do you stand out in a cluttered market with very high competition? This was the challenge La Marquise Jewelry needed to address, while also looking for a solution to create massive hype for their jewelry line.
Using VICI’s conversation personalization capabilities and leveraging the peak holiday and festival period, a conversation was crafted that not only showed the full, diverse range of La Marquise Jewelry, but also asked the audience about their preferences in terms of make and category of accessories.
As a result of their partnership with GlobMobi, La Marquise Jewelry’s VICI campaign resulted in high engagement with the targeted audience, garnering interest and generating a high volume of conversations thus achieving the awareness goals.
Valuable data insights were collected like event tracking, call to actions, demographic information, purchase intent including user responses, based on which the audience was funneled into segments and a retargeting campaign was run to move them down the conversion funnel.
VICI’s advanced targeting capabilities saw that the right audience was reached, resulting in high engagement. The audience connected with the conversation and La Marquise Jewelry achieved their desired objectives with the VICI campaign.
