Meridol was facing a challenge in creating awareness for their specialized toothpaste variant, Meridol Paradont Expert, for people with diabetes, smokers and pregnant women.
Using VICI’s personalised conversation capabilities, a conversation was crafted that asked users about their conditions, and educated pregnant women, smokers and diabetics on using specialised toothpastes. Tailored reccommendations were also provided.
As a result of their partnership with GlobMobi, Meridol’s VICI campaign resulted in high engagement with the targeted audience, creating awareness on the new specialised toothpaste for pregnant women, diabetics and smokers.
Valuable data insights were collected like event tracking, call to actions, demographic information, purchase intent including user responses, based on which the audience was funneled into segments and a retargeting campaign was run to move them down the conversion funnel.
VICI’s advanced targeting capabilities saw that the right audience was reached, resulting in high engagement. The audience deeply resonated with the messaging which directly addressed their needs and conditions and offered them a personalised solution.
